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Red Oxx was born in 1986 through the building of fitness products by company founder Jim Markel Senior. Jim Sr. was an avid life long body builder and weight lifter. After retiring from the military he moved to Billings, Montana and began making lifting straps. After Jim Junior took over, he changed the company products to bags and stopped making straps. In 2020 he returned to Red Oxx's roots and reintroduced the three most popular lifting straps, a special edition Gym Bag in honor of his dad. Extend your workout session with these heavy-duty weight lifting straps and pack them in your Jim's Gym Bag. Re-hydrate yourself with a made in USA Nalgene Water Bottle. Get strong as an Oxx!